Editing & Proofreading
What do editors and proofreaders do?
The Society for Editors and Proofreaders has this to say:
"If you have something to say or show, a copy-editor helps you to do that effectively."
If you are stuck with your half-finished content an editor can unstick you and save you a lot of wasted time.
Make sure your content is something to be proud of. We've all looked at websites and books that just don't read well. They never make us feel confident about the people behind them.
Isn't a good spellchecker enough? Have a look at this. "He lay prostate on the floor." You might need to read it twice to see the error, but it's worth it to get the joke. This kind of mistake is funny and would really wreck the mood of a murder mystery novel, but spellchecker software won't spot it.
Even Grammarly won't spot poor formatting, inconsistencies in terms and references, mismatched text and images, and clunky or poorly worded text. For your wording to stand up amongst the best, you need content that is error-free and really speaks to your audience.
Some people find they need proof-editing, a combination of proofreading and editing. This takes your draft text and makes it into something that excels. Proof-editing for websites involves SEO referencing, correcting grammar, spelling and punctuation and working with web designers to get the right look and tone for your website.
I work with you to get the ideal wording for your website, so you can relax and feel proud that it tells your audience exactly what they need to read.
Spotlight Editorial can help you shine. Spotlight makes it right.
My recent content work included devising the copy for Enivraz Ltd's website. I edited their complex text and also created fresh wording to complete their website. Take a look at Enviraz' site, it's a stunner, with some lush pics of Kelpies on the site too. www.enviraz.co.uk
Fill in the box and see how your website can be transformed.